UP029: CareAlert // helping seniors live independently with in-home sensor technology (live from CES 2019)

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Anand Krishnan: 00:00:00

You’re basically giving them the notion that you’re old, you need help hang this. Oh, you need a watch, you need a wearable, so every solution out in the market is sticking something on people and they have to act on it. When somebody’s fallen, they have to remember to press this button. Right, and we thought that’s not the way to go. How do you live your life like the way you live normally.

Jay Clouse : 00:00:24

the startup investment landscape is changing and world class companies are being built outside of Silicon Valley. We find them talk with them and discuss the upside of investing in them.

Jay Clouse : 00:00:36

Welcome to upside.

Eric Hornung: 00:00:51

Hello. Hello. Hello and welcome to episode podcast, the first podcast finding upside outside of Silicon Valley. I’m Eric Hornung and I’m accompanied by my cohost, Mr. Blue podcast. Sweet himself, Jay Clouse. Jay. How’s it going?

Jay Clouse : 00:01:06

You’re really given some sultry tones into this, this xlr.

Eric Hornung: 00:01:09

Oh, it feels good.

Jay Clouse : 00:01:11

Really embracing the Xlr here.

Eric Hornung: 00:01:12

Yeah, I’m getting into it. I’m in your ears.

Jay Clouse : 00:01:14

Yeah, you were in there. We are in the blue studio podcasting suite hear at ces. Eric and I are at ces this week as broadcast media partners with the event.

Eric Hornung: 00:01:25

It’s pretty exciting. It’s pretty fun. We are talking to a lot of really cool companies. We’re seeing a lot of really cool things, but right now we are sitting in a suite by blue microphones and we are on some equipment that is above and beyond anything we use.

Jay Clouse : 00:01:40

Yeah. Longtime listeners of the show, you’ve probably noticed that our production quality has gotten better over the last several months, but we’ve been using the same equipment. We’ve just gotten better at the process and equipment we use is a yeti microphone. Both Eric and I have been using the standard sort of entry level Yeti microphone since the beginning of the podcast.

Eric Hornung: 00:02:00

I just got a Yeti blackout microphone, which I really enjoy to be honest.

Jay Clouse : 00:02:04

Yeah, and I don’t functionally. Is there a difference?

Eric Hornung: 00:02:06

It makes me feel cooler.

Jay Clouse : 00:02:07

Tyler, over there. Audio engineer functioning difference between the blackout and the regular. Didn’t think so. So it’s Kinda like the holographic microphone.

Eric Hornung: 00:02:14

I don’t understand that relation, but sure.

Jay Clouse : 00:02:16

You didn’t collect pokemon cards grownup.

Eric Hornung: 00:02:17

Oh holographic. Yeah. Oh, I did. Do that. Yeah. I actually had all of them except for Charizard, which my brother had. That was a big debate in

Jay Clouse : 00:02:24

it’s like the holographic Charizard equivalent of the Yeti microphones.

Eric Hornung: 00:02:27

Okay. Yeah. Yeah. That’s probably fair because it matches my boom, so my whole setup looks sick.

Jay Clouse : 00:02:32

It does look better. It does look better. I look, I see Eric on skype. He’s got the pop filter now, so I can’t quite see his whole face, which mostly I appreciate, but also sometimes it’s harder to see when he’s about to say something. We’re learning. We’re learning here.

Eric Hornung: 00:02:44

That’s true. You could say we’re getting older and we’re aging as a podcast. Could you say that Jay?

Jay Clouse : 00:02:49

You could say we’re aging as a podcast. I wouldn’t say we’re seniors yet, but that brings up today’s guest Care Alert. Care Alert is a device that looks after the well being of seniors living independently. It allows caregivers to contact seniors via voice using an APP. Care alert contains no camera. So this tool, which we’re talking about today, is a an in home device that allows the children of seniors to maintain care and visibility in the lives of their parents in a lot of cases, but elders without invasively using cameras or forcing them into assisted living facilities.

Eric Hornung: 00:03:30

Yeah. It’s for the, I think it’s called the sandwich generation. That’s when you have to take care of both of your parents and your children.

Jay Clouse : 00:03:37


Eric Hornung: 00:03:38

Have you ever heard that term before?

Jay Clouse : 00:03:40


Eric Hornung: 00:03:40

So it’s. It’s happening to my parents right now. It’s happening to my girlfriend’s parents. I think it’s happening to a lot of people our age and a little bit younger where their parents are kind of hitting that eighties to nineties and they’re like, okay, I have to take care of this, but I also have to take care of my family life. So you’re just kind of like spread very thin and I think that this is a potential solution for that.

Jay Clouse : 00:04:00

Yeah. It brings home to me, my grandparents who have all since passed, but as I was growing up, my parents were the youngest of their siblings and they were taking care of their mothers is what I saw and my grandmothers lived to be one in her mid nineties and the other live to be 100. Both of them went into assisted living. I really saw the toll that it took out my parents from a caregiving perspective, just thinking about how to make sure they’re okay. I saw the guilt that they had and putting them into assisted living facilities even when they could still care for themselves and most ways, so this makes some sense to me. Our guest today is Anand Krishnan. He’s the Co founder and in charge of platform engineering for care alert. He’s been an entrepreneur and technologist for over 20 years. He’s built high performing technology teams in North America, Europe and Asia, and even founded a technology services company, a renewable energy company, and an ai talent platform company. So He’s been around the block

Eric Hornung: 00:05:02

a little bit different than the typical founder. We have an upside. Seems older. Seems a little more experienced.

Jay Clouse : 00:05:06

Yeah. I feel like that’s a theme actually here at ces for a lot of the companies that just in our brief time here we’ve walked around. It does seem like a bit of a more seasoned crowd. I guess I would say fewer consumer, you know, snapchat ask apps and a lot more hardware, more capital intensive businesses here at ces. We’ve seen so far and on end and his cofounder Fraden seem to fall into that category.

Eric Hornung: 00:05:32

Yeah. I had to agree.

Jay Clouse : 00:05:33

Couple more things. Care alert founded in 2016 based in Atlanta, Georgia or second Atlanta Company and to this point they’ve been self funded. They have not raised any capital at this point, which I think is also speaking to the fact that they’re more of a seasoned team and they’ve done this before. They have the ability to get things started before they go down the capital raise path.

Eric Hornung: 00:05:52

Yeah, absolutely. And I think that’s something that we’ll talk about in the interview and hopefully look at a little more in the deal memo.

Jay Clouse : 00:05:58

Alright. So we’re gonna jump into the interview here with Anand . So if you guys have any thoughts as we’re going through this episode in the interview or the deal memo, be sure to tweet at us @upsidefm or send us an email. Hello@upside.FM.

Eric Hornung: 00:06:12

Hey guys. Wanting to cut in here real quick and let you know about something. Jay and I have been getting ready behind the scenes in 2019 when we started this podcast. Jay and I said that you, the listener, will have an opportunity to learn in real time to think like venture investors with us as we meet a wide variety of personalities, examine a wide range of industries. Well now we’re going to share something new and it’s a little different. This new idea is called the update. It’s a carefully curated quarterly publication of editorials, trends, and stories happening outside of Silicon Valley. Jay and I will be writing stories about what we’re learning about on the podcast. Have guests editorials on interesting topics and share news and updates from our podcasts and some cases we may even share some exclusive content or first looks. Our goal is to stay at the cutting edge and of course bring you along with us. We’re super excited about it and know you’re going to love it. If you want to be the first to hear about our q one launch in subsequent letters, go to upside.FM/update to get on the mailing list

Jay Clouse : 00:07:14

Anand, welcome to the show.

Anand Krishnan: 00:07:24

Thank you, pleasure to be here.

Eric Hornung: 00:07:25

We’re excited to have you here. We’re excited to be here at ces. We’re looking out over Eureka Park and it is pretty cool, but we like to start upside and we like to start every show with a history of the founders. So can you tell us about the history of Anand?

Anand Krishnan: 00:07:40

Sure. So I grew up in India, grew up in a very entrepreneurial family. My Dad had several businesses. The most successful was his manufacturing business or you know, at one point he had several thousand employees, lots of ups and downs, uh, learned a lot. So I used to spend a lot of time in his business as a child. I started programming when I was in eighth grade. I built his first invoicing system. And so my interest in programming in technology started back then.

Eric Hornung: 00:08:06

So in eighth grade you were programming in invoicing system for a manufacturing company that had thousands of employees?

Anand Krishnan: 00:08:12


Jay Clouse : 00:08:12

And what year was that?

Anand Krishnan: 00:08:13

That was a, that was in 80. When was I in eighth grade

Eric Hornung: 00:08:19

approximates fine.

Anand Krishnan: 00:08:21

Somewhere in 88. Yeah. I don’t know.

Eric Hornung: 00:08:24

That’s crazy. I think in eighth grade I was like, I dunno what was I doing? What were you doing in eighth grade Jay?

Jay Clouse : 00:08:29

In eighth grade? I was trying really hard to figure out how to talk to women girls.

Eric Hornung: 00:08:33

Really? You’re still doing that?

Anand Krishnan: 00:08:35

That didn’t go too well for me, so I resorted to banging on a keyboard. But yeah, you know, uh, you know, we had the initial exposure to be with the BBC microcomputer, the authorities and things like that. And from there on I went to engineering, did my mechanical engineering because that’s my, uh, you know, that’s. I come from a manufacturing family so have to do. Mechanically, of course. Yeah. And then I taught myself how to program all of this. Well then I, based on my dad’s advice, he said, you know, you have to go learn how to run big companies before you run something. So go work for a large corporation, learn the processes and techniques. So I ended up at IBM for 18 years, I thought of being there for a few years so I can learn and get out, but then got sucked in, got blue washed all the way. So that’s a. and then after several years, pretty good growth pattern at ibm and then wanted to help smaller companies, you know, similar to how my experiences were past life experiences to take small companies, grow them and help them with some of the techniques and experiences that I’ve gained by applying technology relevant to the business. So I always took a very business focused approach to technology, not sticking technology and figuring out how to use it in the business. And so I started helping companies that are two to $5,000,000 companies, implement technology, help them scale and grow using technology. Several of my clients I have now grown from a $2,000,000 corporation to my most recent client, raised $50,000,000 with, you know, close to a half a billion dollar valuation. Right. So I’ve been through them with them for all this while I’ve done that with four or five of my clients in the process of doing that, I, we ended up identifying common problems that I’ve seen across all these clients and we created products, some, you know, some successful, some not successful. And then when my cofounder for census, Carl called me one day and said, look, I’m frustrated because I was trying to reach my mother in law and uh, I had to pull my hair out, eventually drive two and a half hours, go just to find out that she’s just taking a nap on the couch. Yep. Everything was perfectly fine and I said, sounds like something I’ve been through several times, so what do we want to do about it? And then we ended up with sense of call and then we looked at the market and looked at some of the problems and applied some of our experiences. And here we are,

Eric Hornung: 00:10:53

take me back to that time when you were, when you have clients, how does that evolve? So you’re at IBM, all of a sudden you have clients that you’re helping. Is that a side project? Is it a side consulting gigs?

Anand Krishnan: 00:11:04

So through the course of IBM obviously had a lot of network that I built out. Some of those people quit to start these companies and then they called me back to say, hey, is this something that you want to help us with? And then eventually I figured that it’s a good time to transition and go out on my own. That’s when I left IBM and I said, look, if I don’t do it now, I’ll possibly regretted if I do it, you know, 10 years from now. So it’s better. I take that risk now. So I jumped into it five years ago and never been happier.

Jay Clouse : 00:11:32

That timeline. When about, was that?

Anand Krishnan: 00:11:33

That was a, that was in 2015.

Jay Clouse : 00:11:36

You might’ve said this, I might’ve missed it. When did you come to the United States? From India.

Anand Krishnan: 00:11:41

So I came to the United States in 98. So I came here through an IBM partner for a client I was supposed to be here for two weeks and here we are, and then one of the IBM business partners said that, look, I don’t think you need to go back, I want you here. And I ended up here, like I said, it was supposed to be, you know, my external gig for working for other companies were supposed to be a period of time learning how things are done in the modern world, not through the processes that my dad had put together. So that’s, you know, and then 18 years later, here we are.

Eric Hornung: 00:12:15

Was there ever an expectation from your family that you’d come back to India and take over what your dad had started?

Anand Krishnan: 00:12:21

Not really. Right. So the advice that I always got from both my dad and my, you know, again, I look up to my dad and my grandparents have always told me you have to do what is right for you in the context of the time you are in. Right? So at the time when my, when our family business started that that was the right thing for him to do, so I had all the freedom to do it. So there was no expectations other than do well.

Jay Clouse : 00:12:43

that’s great. So when you went out on your own and started doing consulting, is that sensors call or was that a separate company?

Anand Krishnan: 00:12:50

That was another company called think bridge. So we did mostly management consulting with a technology bias. So we wanted to be the Mckinsey for small companies. I worked with a lot of Mckinsey colleagues, so took some of those ideas and build a smaller, more affordable Mckinsey for small businesses.

Jay Clouse : 00:13:07

So how, how small of businesses. Right? Because at some level of businesses so small that they just don’t even have money to pay

Anand Krishnan: 00:13:14

I had this market that was very clear. It was 2 million and above was my market target market and they needed to have a scalable business model. Right. That I would invest time in and almost every one of my clients I ended up with a noncash component, which was the equity in the company. Right. So I said, look, if I’m going to be going into this with you, if it’s a very transactional relationship, which is, hey, here’s 12 hours, pay me for it, you know, that’s all I put into it. So if I really like what you’re doing and I want to be a part of it for longterm, then I want to be part, you know, deeply embedded in it. That’s why every one of my clients that I acquired back in late 2014, 2015 timeframe are still with me and I’m sure they’ll, you know, they’re still. Have you.

Jay Clouse : 00:14:00

What was your, what was Your Business Development Strategy for that? How did you meet those clients?

Anand Krishnan: 00:14:05

The first two clients I met through my network that I built over time through my friend, my colleague who I went to school with, you know, he’s always been in startups and he’s always been in that space. He never went to carpet. So through that network we got all of this. Some of them had left IBM before and gone on to found these companies. So it’s all a mix of that as anyone will tell you what, however structured your business development methodology is you in the end, you end up with clients who are sticky only you know, if they have come to the word of mouth referrals and stuff like that. Right. So that’s kind of my story too in terms of how I got
Eric Hornung: 00:14:43

Yeah. I was just wondering if that ibm sort of credential was what was bringing so many people to you or if you started with relationships,

Anand Krishnan: 00:14:51

it certainly did. There is some valuation and credibility to what I did. So that definitely helped, but it only helps getting your foot in the door. But then after that it’s you gotta show your value

Eric Hornung: 00:15:02

you have to deliver,

Anand Krishnan: 00:15:03

right? Uh, if you don’t show your value and if you don’t believe in true value creation, you don’t know, people won’t see it. So when we put a technology solution in, we always look at it from a, you know, what’s the return you’re getting out of it? And we quantified, right. I’m a big proponent of the Okr methodology, if you’ve heard of it, right? The objectives and key results, so I use that all the time. So because something that’s qualitative and then something that’s quantitative. So that’s the model I’ve used.

Eric Hornung: 00:15:29

How many clients did you have in the period when you started Think bridge until the time sensors call became your new kind of crime?

Anand Krishnan: 00:15:37

I had about a seven clients,

Eric Hornung: 00:15:39

seven clients. So you kind of had like a mini venture portfolio almost if you had equity most.

Anand Krishnan: 00:15:43

Actually I do, yes. So, um, most of our, the two industries that really, you know, I, I love as an industry vertical is energy and a staffing and recruiting, right? Basically talent acquisition. So in talent acquisition we ended up with a company called Java docs are pretty creative. They were creating a voice component for their resume, right? So you can actually send automated interviews. So we basically, I told him, Hey, you know what, I’ll build this for you. I have people who can build it. So I got the product built and I have stake in the company and uh, you know, it’s, it’s growing and we’re are getting, you know, dominant franchise, Nissan, a lot of large clients like that. And so that’s growing. So like that in every one of our, you know, there’s another company out of Los Angeles which is one of the largest recruitment process outsourcing companies. We built our entire platform, we own a good portion of the Ip and we’re, we, we overlaid their thought leadership onto the platform, so we kind of call on that. So there’s a lot of opportunities like that that we’ve built over a period of time. We have an energy billing platform that we’ve once taken that does retail energy billing. So yeah, so we kind of have a, you’re right, it’s sort of a mini enterprises that we own and we are fully vested in it because it’s not transactional.

Eric Hornung: 00:16:53

Right? So are you still pursuing think bridge or the bridge kind of this legacy asset that may yield some dividends in the future?

Anand Krishnan: 00:17:01

Each one of these individual entities has a owner slash corner that runs that entity. So the bill utility billing software is run by my business partner and Co cofounder and colleague who I went to school with in back home in India and then the other businesses are being run by people who we hired and they’ve been with us for several years. They are running those things for us and I’m involved at a high level, make sure everything looks okay and I’m still every quarter we have quarterly strategy sessions that I run with those clients and I still do those things.

Eric Hornung: 00:17:32

So you want transition to sensors call?

Jay Clouse : 00:17:34

Yeah, I’d like to hear about that. How did, first of all, what is sensors call, which is the parent company of care alert, which we’ll be talking about today.

Anand Krishnan: 00:17:42

Sesors call is a. It came about as a way to use sensor technology to identify events and analyze and act on events based on the data that’s coming from sensors. Right. So when my cofounder and I were looking at it initially along with our other co founders, we were looking at water flow monitors, right? Flow measuring waterflow. Then we looked at, you know, measuring air quality and then we ended up talking about, okay, yeah, we measure all these things, but unless somebody acts on it, it’s not going to do much. We’re just going to be pumping more data at people’s faces. Here’s a fancy dashboard, here’s a, you know, there’s a lot of people doing it and then one day freedom called me after he had this crazy experience trying to get ahold of his mother in law and he could not so very simple problem, which is, and she didn’t want to answer the phone. He had previously installed cameras in her house in which she didn’t like, you know, and then you know, it’s, it’s almost bothersome for you to keep calling them saying, are you okay? Are you okay? And it’s like, yeah, I’m okay, right. Why are we bothering me? And he said, look, I think I found the market right, that, these, this whole concept of using sensors without being intrusive and take technology away from people instead of sticking it in their face all the time.

Jay Clouse : 00:19:09

So it sounds like you, you guys identified a technology capability with the sensors and what you could pull in and analyze and people could act on it, but you’re looking for a use case, right? And at this point for a dune had this experience with his mother in law and said, you know, here’s the use case, let’s go after that. And so Care alert became a branded product around that.

Anand Krishnan: 00:19:29

So we created Care alert, which is a very focused market and a product that is focused towards the elder care market. Right? And then when we talk deeply about it, our goal was to not market that to the seniors because I don’t want to throw more technology at seniors. Right? So who are the buyers? So we looked at the buyers and we said they are the caretakers are the children of these people who actually are the ones who are worried and cannot answer. A simple question is my mom okay? Is My dad doing all right? Did he come back from a walk? It’s Very basic questions that keeps bugging and nagging them while they’re taking care of their kids. So it’s called the sandwich generation, if you’ve heard of that term. So we said that’s our market, this is where we can make technology useful. And you know, we almost took a very, uh, I don’t know what to call it, but you know, there’s so much technology I can click a button and get food delivered. I can get, you know, frivolous things delivered. Why can’t I know how, how my parents are doing. It’s a very simple problem to solve. And so we, that’s how we ended up with Care Alert as a product. The reason we put Care Aler t as a product is because we have so many other use cases that will potentially do down the line. But right now this is one thing we’re focusing on

Eric Hornung: 00:20:46

before we dive into the product. So I think it’s where we’re going next. Yeah. Yeah. Closer to Jay’s, like Jay’s like sneaking up on them. He loves his product. Questions. Before we dive into that, you mentioned more use cases. Why sensors? Why is that the place to start for you?

Anand Krishnan: 00:20:59

Yeah. So if you look at technology as itself, right? There’s a lot of places where technology makes you do a lot of work, right? What did you just do?

Jay Clouse : 00:21:11

for those at home and is pointing to our podcasting setup here with the focus right recorder, which is all new equipment to me and he watched me learn it for the first.

Anand Krishnan: 00:21:20

Right. And, and if you see, they give you a new watch and then you got to fumble through it and yeah, you talk about user experiences, how do you take those technologies and make it useful in your daily lives without having to wrestle with it. Right. And I’ve seen this throughout my career, right? We stick a software product and the users just don’t need it and we still forced them to use it, right? Yeah. You need a watch, you need a phone, you need a television, you need a apple tv, you need a Roku box, like for what? Right? So we looked at sensors and said, look, sensors are unique, ubiquitous things that’s going to be all over the place. How do you place them appropriately to get what you need and accomplish very basic things that you’re struggling with. How do you solve real basic problems? I’m not trying to solve world hunger, right? Trying to solve a simple problem in a segment of the market that is growing at 10,000 seniors a day and then as they age there’s abnormal things happening that people move their parents from their home where they’re comfortable into assisted living facility simply because the kids are not comfortable with their parents living on their own. They’re very well capable of so we thought if you take sensors and other than you physic shot of you physically being there and being convinced that everything looks good, sensors can replace that. That’s why we started with sensors as the way to go.

Jay Clouse : 00:22:48

I think about the commercial that I saw so many times growing up of life alert, I’ve fallen and I can’t get up. Right, exactly right, and this is sort of like a much smarter evolution and holistic view into the life of of your mom and your dad.

Anand Krishnan: 00:23:02

I wouldn’t. I wouldn’t call it moderate because it’s a very simple solution because the problem is if you look at people you stick at, give them catalogs, you’re basically giving them the notion that you’re old, you need help, hang this. Oh, you need to watch, you need a wearable. So every solution out in the market is sticking something on people and they have to act on it when somebody’s fallen, they have to remember to press this button. Right? And we thought that’s not the way to go. How do you live your life like the way you live normally and how do you do that? Right? That’s, that’s. And then if you look at it, the other thing we put in the product or took out of the product is cameras. Every solution out there has a camera that keeps watching you. Right? And, and to older people, you know, privacy is, it’s an aspect of their dignity that you’re taking it. Right? And that’s what anybody. I mean, nobody likes cameras watching you all the time.

Jay Clouse : 00:23:56

I read the on the sensors call website, there’s a story about how uh, your co founder Fereydoun had this experience with his mother in law and it mentioned the cameras, the initial iteration of the cameras and how that, anyone who’s read the book, 1984 would see why that’s a problem. Can you, even though it’s anecdotal in this case, can you talk more about her response to the cameras, effort of this and what that meant to her to be watched?

Anand Krishnan: 00:24:23

So it’s, it’s classic, right? That’s one use case. We’ve had many use cases that I’ve interviewed my wife’s uncle who lives, you know, who’s about the same age group. Everybody has the common thing that when I have a camera looking at me, I feel like I’m not myself. I, I just feel very conscious of everything I’m doing just kicking my leg and putting on top of my, you know, my Ottoman is, is like, okay, somebody watching me. Right. Even though that’s not the intention, that’s what happens. Right. And so the reaction was, I don’t like it, you know, I don’t want the camera. I’d rather be unsafe than have a camera in my house, right? You put the camera outside for people you know, so I can know who’s coming in because they are unwanted people.

Jay Clouse : 00:25:04

We never went ourselves watched. We want to watch everybody else. but we don’t want ourselves to be watched.

Anand Krishnan: 00:25:09

Right. So that’s. And of course that’s the whole facebook mindset that I want to keep moving into what people think it’s, it’s. So that was the reaction basically. I, I don’t want to just take it out.

Eric Hornung: 00:25:18

Yeah. It’s so true that, that human nature aspect, because I think it’s one of the reasons I like podcasting is that people tend to be more open on a podcast than they are on a video interview or something because I think that there is something to be said for having your face be like, like the people who can go on the news and do all that are incredible. I couldn’t do it, but they’re incredible. So this whole idea of like a minimally invasive technology, it’s what I’m going to call it. Can you tell me how that works for care alert? Like I, I had the idea. Give me like a little bit of depth,

Anand Krishnan: 00:25:52

right? So what it does is there are different data points in your living conditions that are available, right? And if you have a way to collect that and assess it and analyze it, you will be able to conclude on the events that are happening around you. For example, if you’re sitting here and you’re hearing the noise, your brain can tell you that, look, it looks like this person is sitting in a hall that is big enough with some chatter in the back and the temperature is sort of cold. So I probably need something to wear. So you all these interpretive actions that your brain takes. We have tried to embed into the Care Alert product. So what it does is it measures eight different parameters from temperature, humidity, air quality, motion to sound, to all of that, right? So it measures those eight different parameters. And we, you know, if you asked me why did I come up with eight, those were the sensors we thought made the most sense that we could pack into a simple product that vanishes into the house.

Jay Clouse : 00:27:01

And was that set of eight? Was that the MVP first version of care alert?

Anand Krishnan: 00:27:06

That’s right. I mean, again, my, my mvp is not the minimum viable product is the most valuable product, right? A minimum viable product is pretty much useless in my lane, but. But yeah, so that’s how I look at it. But yes, it’s, it’s, it’s valuable enough over a period of time I can make this device using over the air software updates in two years. My device will be a lot more smarter than it was on the day I installed it with those eight sensors. Right. And so I, we collect data from those eight sensors, use a cascading set of algorithms that put the data together. So I stopped with the motion sensor, detect motion, now I detected motion for someone going into a room. Now how do I know they’re still in the room that they jump out of the window or what happened? I detect presence in the room by adding my air quality sensor on top of it because the air quality varies dramatically when a person is in the room. So I put data together and say, you know, the person entered the room, they’re in the room and they stayed in the room for x amount of time. Oh by the way, the wind to the bathroom by the way, they flush the toilet, right? So I can figure all of these things out just without a camera. Just by measuring these sensory things that is happening around everybody.

Jay Clouse : 00:28:21

And how is it that shown then to the user, the customer, the the son, daughter, grandson, granddaughter. Are they getting constant updates or they just given alerts?

Anand Krishnan: 00:28:32

Exactly. So we introduced this notion when we came up with the product, we said that we want to be a completely nonintrusive to both the caretaker and for the person who’s being cared for. Nobody should even know that that technology exists. It should just fade away into the house. You have windows in the house. Does anybody talk about windows? Does anybody talk about switches in the house. The Flip of switch and electricity. The Light turms on

Eric Hornung: 00:28:56

my dad’s got a big thing for switches

Anand Krishnan: 00:28:59

there may be people who are geeks like that, right? But nobody cared things about how electricity shows up in your house and what’s my energy consumption and nobody cares. I need my light on. Please turn it on. So that’s basically the concept behind it. Right? So we came up with this idea of no news is good news, right? So the care takers know that, look, I haven’t received any notification so my mom’s going about our daily work or my dad’s, you know, doing whatever he’s supposed to do. If the system detects any anomalies or breakages in the pattern. Right? So for example, your mom usually goes to sleep at nine in the evening and wakes up at 6:45 on that and then on that day and maybe wakes up once at night to go to the bathroom one night she goes to the bathroom five times. And because the reason is we can detect flushes. So we have a, we have a microphone but it doesn’t record why is it record sounds. And we run it through a sound classification algorithm that can tell what sound it is. So flushing is something that we have refined really well and we can tell flush, we can tell shower based on sound and humidity together because the humidity in the bathroom goes up only when there’s an anomaly or a breakage in the pattern that says look, your mom woke up like five times, you might want to ask her what’s going on? And then we said how do you make it even more easy? So we said let’s put a speaker and let’s make it an intercom where the caretaker can go to the APP, click and say mom, is everything okay? So what happens is you only. So the, the whole notion of identify and act on it without being intrusive or being bugged all the time. I hit notifications on my phone. So that’s what it is. That’s how we came about.

Jay Clouse : 00:30:43

And so these are pretty high stakes anomalies, right? So anytime there’s anomaly, you’re probably sending some sort of communication to the caretaker. Is that a push notification? Is that text message?

Anand Krishnan: 00:30:54

Yes. So it is, it is a push notification and they can also look at it on the APP and get a full, you know, feed of what’s going on. Depends on what. So now instead of calling their mom and dropping it on their mom every day they obsessively look at like facebook feed. They obsessively scroll through their feed and say, oh my mom woke up, they woke up into the kitchen and things like that. So it happens through all those mediums. But the threshold of how often and how sensitive it will be like. So for the first seven to eight days when you install the system, it’s still learning. So it freaks out at everything, right? Over a period of time it tones down and it measures and learns and says, look, these seem like normal patterns. I don’t have to freak out. Right? And that’s why we are not positioning it as a medical device. We are positioning it as a wellbeing monitor that says, look, did your mom go out today? Okay, for the last five days you never stepped out of the house. You know, social interaction is a big indicator of quality of life, not diet not exercise for anybody over 60 social interaction, you know. So basically that’s, that’s we try to notify the less intrusive or obtrusive we are. That’s, that’s our goal.

Eric Hornung: 00:31:59

What are some of the spatial limitations here? Because it sounds like right now there’s only one per unit early. So that’s what we’ve been talking about [inaudible]

Anand Krishnan: 00:32:07

No, no, no. So yeah, so what we do is we, we, we want to use triangulation techniques and we want to increase our learning ability and the probability of it predicting the right event occurring. So we typically recommend putting at least two, which is one in the bedroom and one in the bathroom where most of the events, most of the anomalies occur there. Right. What we have come up with so far is for a 2000 square foot unit or a house, you need about three. One is in the bedroom, one is in the bathroom and one is in the living area where they are go about their lives, right? And then we collect all of these three talk to each other and it basically knows that you went from the living room to the bedroom at this time because it sends motion from one to another. So it’s like, you know, multiple things, looking at it and taking care of you. Basically.

Jay Clouse : 00:32:54

How long have you guys been in market with this?

Anand Krishnan: 00:32:57

So we’re not, we’re not in [inaudible] , so we started this two years ago, so. And then we’d been experimenting, Refining, refining, refining. We’ve put about 25 units in different places. We are learning, refining our algorithms. Our software platform is ready, our APP is ready. Our first batch of hundred is going to come out and first of first week of February. It’s going to go out into the market. And then our production ramp up is 100 and 500, and then a thousand and then 10,000. And it’s going to go on throughout this year we’re going to be pushing. We have an initial set of Beta users who have signed up. You know that that’s where we are. We are not in market yet, we are pre alpha.

Eric Hornung: 00:33:33

So whenever there’s something in you guys are calling a wellbeing or I just medicine in general, for me it’s like health medicine, whatever that whole field and there is some sort of signaling or symptom identification which this kind of falls into. I find. Well, I think that statistically there’s false negatives and false positives, right? So if I’m a caretaker and I get an alert, there’s a chance that that alert didn’t actually matter, but is there, there’s also a chance if I don’t get an alert that there wasn’t a, there should have been an alert. So how do you guys refine your algorithms to make and how do you think about the difference in those two types of errors? Like where’s your sensitivities lie?

Anand Krishnan: 00:34:12

So we basically take a very cautionary approach, which means if there is any anomaly, we tried to cascade it to multiple decision trees. So we have a decision tree algorithm that goes down the decision tree where we basically manipulate the threshold to say, is this good or bad? So we have a decision tree algorithm that we use. We continue to refine it. You know, there’s obviously cases where it finds out that there’s a, you know, it really freaked out at nothing, right? Simply because a pet showed up at home, right?

Eric Hornung: 00:34:41

that’s acceptable at least.

Anand Krishnan: 00:34:42

And so what we do is we take a more proactive cautionary approach and then our next step is to take calculated risks, right? So based on the decision tree, we are not there yet. So our next evolution of the algorithm is to take calculated risk that says, look, I’m going to take this risk as if it is not an anomaly. Here’s why. At any point the caregiver can still go and look at it to see hey, you know, yesterday, why didn’t my mom used the bathroom at all? They can say, Oh, you know what? There was a case where we knew somebody who ended up in the hospital because they were dehydrated and the only way they found out was [inaudible] they were delirious on the phone and they were talking. They were not. They were incoherent on the phone had they known that they have never used the bathroom, never drank, never had a sip of water for four days, hence never used the bathroom. It would have been productive, but then when they went to the doctor they were able to look at the feed and say, look, they never used the bathroom for this many days, so the doctor immediately was able to say, dehydration.

Jay Clouse : 00:35:40

How straightforward. So it sounds like the caretaker has a feed of just about all the things that you guys are registering. They get notifications when you guys decide like this is something you should be proactively prompted about. I’m assuming sometime in the immediate future down the line you might give the caretaker or some sort of threshold of like how sensitive they want to hear those notifications. What is the simplicity in the messaging to the caretaker? Like are you saying the barometric pressure is this and they have to figure out what that means? Are you saying like this is the flesh, this is when she got a drink of water.

Anand Krishnan: 00:36:12

So again, we stick with our principle, which is take technology out of people’s hands and make it ubiquitous, but don’t make it in their face all the time. Like people stare at their phones all the time. I had. You don’t need to. So we were keeping in line with that philosophy. We will give you as much information as you want. So at the app, if you look at it, it’ll give you a fancy graphs. It’ll give you everything that you need. You don’t really need to consume any of that, right?

Jay Clouse : 00:36:38


Anand Krishnan: 00:36:39

But if you’re a geek, if you want it, we will give you everything. Full transparency, right? We’ll give you an online portal that you can look at it, you can go look at our app, you can look at everything that you want. What you do with that is you. You can choose just to say, well this is just too much stuff for me. I don’t even know why we are measuring pressure. If you look at a weather app, okay, take a look at the weather channel App. I just want to know if I want to wear a jacket or no, I don’t want 50,000 parameters. I’m not a scientist. I’m not trying to become a scientist here. So whether it is a good example, I give everyone just like, it’s just over complicated in my mind. I don’t know if you guys feel that way.

Eric Hornung: 00:37:14

I really need to know the dewpoint every morning. It’s very important.

Anand Krishnan: 00:37:16

It’s exactly, that’s exactly my point. Right? So, and how much it’s going to and it’s never accurate. Think about it. It’s never accurate. Right. So, so still it’s there’s too much drama behind it. So we’re trying to, you know, again, I don’t know how much we can achieve, but our goal is again, take technology out of people’s hands, give them what they need to take action on and go away

Jay Clouse : 00:37:35

this pre alpha phase of having it in 25 different homes. What are some of the things you’ve learned either that you’ve validated? I want to hear that, but I especially want to hear what surprised you that you learned from these early users?

Anand Krishnan: 00:37:47

So good. So we originally thought we needed. The first thing we learned was we needed, we thought we had to layer in multiple sensor data to arrive at conclusions. Example, we thought we needed motion light sound were the three things we thought we needed to find out if people walked into a room, what we ended up finding out already. You don’t need to over complicate it. All you need is a motion sensor. And Oh, by the way, air quality changes dramatically. So we just need to use those two and not complicated with seven other sensors. If you go to the bathroom, you can simply use humidity to show are they showering. Are they done showering right when we originally went and we said, oh, we will basically save the, turn the light on if the light sensor gets kicked in, if the motion sensor kicks in, if the humidity kicks in. We were just complicating things. So the thing we learned was it helped us simplify our algorithms by saying, look, we’re just with this one sensor two sensors, we can get even better calibration of data than we would with eight sensors. Right now we are redoing our algorithms to basically use, so we created this composite wellness measure which was pretty [inaudible] . The equation was unbelievably complicated, right? And that is prone to errors. Anything complicated is prone to errors. So that’s all part false positive is going to show up more and we’ll be, you know, I don’t have any hair to pull out of my head but. But anyway, so the thing is the whole idea, that’s one thing we learned is you can just use very basic data to conclude and tell people are they up and about yes or no. That’s one thing. The second thing that really stood out that came as a huge surprise was the biggest feature that everyone loves, not all this, all these measurements and blah blah blah is this whole idea that they could actually talk to them, use through the intercom feature. Like majority of the survey we did and the people we talked to, I would just buy just for that intercom.

Jay Clouse : 00:39:47

Wow. Is the mechanism that almost like a walkie talkie, like is there a button in the APP that you’ve hold down?

Anand Krishnan: 00:39:51

Exactly. You hold down talk and say, hey mom, what happened to you haven’t woken up yet

Jay Clouse : 00:39:56

and for the elder’s home, these plugged directly into an outline to an outlet.

Anand Krishnan: 00:40:00

In to an outlet. Yes.

Jay Clouse : 00:40:01

And so you’d have three of those bedroom, bathroom living area. If I’m speaking into the intercom, it’s coming out of that same unit in the outlet.

Anand Krishnan: 00:40:08

Yes, exactly. It comes. There’s a speaker in that and it plays from all three, all three units.

Jay Clouse : 00:40:12

And so how do I as the elder answer that, do I just speak off into space and it picks that up?

Anand Krishnan: 00:40:16

Yes, exactly right. So that’s what it does. So if there is a response, and like I said, we don’t record the sounds. If there is a response there is a human [inaudible] response, which means you know, okay, somebody in the houses of responding. So there is some action. Now we can look at other things, right? You can send someone over, you can, you can do a [inaudible] , you can take a bunch of actions, but just by doing that for example, that is one feature. The second thing that came out was just. And so here’s how it came about. So they were, they were you going to use that feature to simply remind their mom, mom, take your medication. It’s time. So what did we do? We said, ah, this is where technology can help. Just go add scheduled reminders and make your grand kids record saying Nanna, take your medication.

Jay Clouse : 00:40:59

That’s amazing.

Anand Krishnan: 00:41:00

And so what did we, what we did was, okay, you know, now they are being psychologically threatened to make sure they take their medication because they’re little grandchild is saying that right? And so now you don’t even have to speak. So those things came out as surprises to us that we never anticipated when we put it out in the market. And so three features that stood out, medication reminders, intercom, tell me if they’re up and about. That’s it.

Jay Clouse : 00:41:27

One real quick question, piggybacking on something you already had already asked. Something that blows my mind about human behavior is something that we didn’t have a day ago. We can become overly dependent on the next day and then blame when it doesn’t operate exactly how we want. So to his point of false negatives, if someone’s really depending on care alert and something happens that they didn’t get a push notification for, but turned out to be one of those anomalies that was an issue, what type of liability do you guys have in that situation?

Anand Krishnan: 00:41:59

So that’s something that that keeps us up at night all the time because people misinterpret our product as a, you know, a mission critical product. And that’s why one of the disclaimers we have is it is not. Right. We asked people what happens if you lose your phone or my lifestyle really, it hasn’t stopped. Not really. Not really. Right? So. So we differentiate between a need and a want. So one is yeah, we tell them, we tell our customers or the market that, look, it’s, it’s just like a wearable, just like a fitbit, just like your phone. It’s another device that just does things by itself. It’s a lot more valuable to you that you don’t have to do anything with. And it’s, it’s an extra piece of information that lets you have your peace of mind. If you don’t trust it, you still have to do something like you want to drive up there every morning, by all means do it and it’s not a medical device. It doesn’t do fall detection. It can potentially predict the fall, but it won’t tell you that eventually, maybe two, three years from now, you know, as the algorithms get better, as sensors get better, we put ai on chip onboard ai that can analyze in an instance what’s going on, you know, the liability comes down. But until such time we just are positioning it as a product that is a let’s just like Alexa would. Is it a mission critical APP? No, but over a period of time if they can ask Alexa, what’s the time you. So yeah, so it is a challenge. I mean I don’t think we have fully solved it, but that’s something that we think about all the time

Eric Hornung: 00:43:31

It’s funny because as you were describing the product, I kept on thinking in my head about the Alexa ecosystem, which is the echo and the dots and kind of around the house. But like you said, like it’s not there yet. I mean, you really can’t even ask Alexa with capital Ethiopia is, I don’t think she knows off the top of her head. So another thing you mentioned was fall detection. So I have two grandparents who were in their nineties or. Well, one of them just passed away and then my girlfriend’s grandma’s in her nineties and all three of them have experienced falls and it is a really big issue when you fall, especially when you’re in your eighties, nineties. The other one is hydration, which we already covered. So I’m. I’d like to talk a little bit more about the idea of fall detection and prediction. In the case of care alert. And you said it doesn’t do this, but you said it also could do that.

Anand Krishnan: 00:44:19

Yeah. So the way we would like to talk about it is it can deduce based on data that these sensors provide. That there could be a potential fall event. For example, my top motion sensor detected a and the one at the bottom detected at the same time, a lateral movement. That vertical movement that basically happened real fast and the sound detected a thud and the accelerometer experienced heavy gyrations in the readings. I can put all those three together and say potential fall, but I can’t really tell. I can for sure tell you this person fell down. It could be that they dropped a heavy book, right? Right. Are they, you know, they ever picked up a pet and the pet jumped from their arms down and it detected something. So we can just like everything else that we deduce based on sensor data. This basically can all is also another thing that you can deduce based on that. Like for example, can I detect if there is a car in the garage or not, is something we are thinking about. Right? How do you do that? I mean it’s, it’s a, it’s kind of, it’s an easy problem to have solved but you know. So do we stick one on and

Jay Clouse : 00:45:34

Yeah stick a fourth sensor in the garage?

Anand Krishnan: 00:45:36

Yeah. So you don’t know. So, so things like that, right? We can always deduced that the car’s here, there is no motion in the house, which means something is wrong because they should have been moving about at this time or if there’s no motion in the house at some given period in time. I can sense if the car isn’t it. Now I can tell. It looks like they left the house, so that’s why there’s no motion, so don’t freak out. So this deduction like that.

Eric Hornung: 00:45:58

Yeah. Let’s say I walk into a senior’s house who has care alert right now and they’re seniors, so they still have a big encyclopedia shelf. I pull off and encyclopedia. I drop it on the ground. I’m their caretaker. What do I see on my phone?

Anand Krishnan: 00:46:11

So you would. You’d say some. Some abnormal sung has been detected and it will just tell you that and it’ll also show that you might want to look at these other things. They have them moved since that happened. Have them. Did the motion sensor in the other room? Pick up any motion

Jay Clouse : 00:46:27

Do these seniors tend to have smartphones themselves.

Anand Krishnan: 00:46:30

They do. Right? So the, at least in the people that we know them, you know, the, you know, my family Fereydoun’s family or other co founders families, they all have phones. They don’t charge it. Right. [inaudible] gives. This example I bought, I bought her a landline and I stuck with it. She never hangs it up.

Jay Clouse : 00:46:46

I love that this device is not phone specific for the seniors. I’m wondering, I, I’m sure it’s going to be a trend that they as people age, they will have phones continue to have phones. Can you triangulate with the phone also with the sensor data be like, okay that thud happened, but also like the accelerometer in the phone went off and use that data.

Anand Krishnan: 00:47:08

Oh yeah, yeah, absolutely. Right. So we can use what is what we call connected sensors. So we have embedded sensors in the device and Care Alert and we can also piggy back off of connected sensors. Right? People are. So our hypothesis is sticking different, different, different sensors throughout the house is not the way to go. Right. There’s a door sensor, there is a refrigerator, open close sensor, there is a pressure mat, there’s a gate sensor. There’s too many sensors out there. Eventually maybe they’re all gets embedded in the house, but in the event that those sensors exist, that’s valuable data and we want to be able to use those ecosystem of sensors, whatever is available, maybe a phone and you know, again, you know my prediction, this is an insane. What’s going to happen is nobody’s going to have a phone in about five years. This device won’t exist the way it is right now. The form factor, right? It’s going to be in your years or it’s going to be a projected video, whatever. So yes, those connected sensors we will piggyback off of that will connect to Alexa, Google home, be home kit. We connect to all of that, right?

Jay Clouse : 00:48:09

There’s got to be a booth here somewhere that has the future of phones

Eric Hornung: 00:48:16

what doesn’t care alert do well?

Anand Krishnan: 00:48:18

a lot of things right. It’s still, you know, the way I describe it as it’s, it’s probably an infant right now, so it does some things really well. It’s unbiased. It kind of can do what it’s supposed to do, but there’s a lot that it probably doesn’t do because. And there are always Gotcha is when you roll it out to more homes and things it doesn’t do is if there’s too many sounds. For example, I like to take everything to India and experiment, right? It would miserably fail there simply because it’s too much of noise. There’s always a lot of ambient sound. The temperatures are more external than internal, right? Houses don’t typically have climate control, so it’s always biased based on the external. So there’s things like that that we don’t know what will happen. A recent use case that we think are struggling with not struggling, but this is something that we’re really wrestling with is hey, there’s three of my inlaws and parents and all of them. They live out somewhere in LA and they don’t have a WiFi, they don’t have internet. If they need to use Internet, they come over to my house and use it. Your device is useless because it needs Wifi to do everything. We will stick in a cellular service. It’s in the next. It’s coming in the next model. But that’s a problem. Right? So those are some of the challenges that we have that we have to think about, right?

Jay Clouse : 00:49:36

How strong of a signal strength with that WiFi I need to be. Does it need to be a strong connection to.

Anand Krishnan: 00:49:40

It should be a decent whatever if it. So the way I would calibrate it as a ring doorbell can work that’s sufficient.

Jay Clouse : 00:49:48

I want to, I want to transition a little bit. You guys are obviously putting a lot of your time into developing this. So how do you guys see this, uh, this opportunity, how big is it and why have you chosen to spend your time on this in particular?

Anand Krishnan: 00:49:59

So the one, it’s a very, it’s something that is, that matters to us, right? We’re all going to get old. I have aging parents, I have aging relatives, and the constant thing we hear is, you know, how do you take care of them without intruding on their privacy at all times and not bothering them all the time. At the same time knowing everything is okay and go about your life, right? So it’s kind of close to a real, as close and as real as it gets to a technology solution for a real problem other than world hunger.

Eric Hornung: 00:50:32

We already said we’re not solving that.

Anand Krishnan: 00:50:33

Yeah. So we already said that. Right? So. So what I’m saying is it’s so real, at least in our minds that it’s a fantastic problem to be solved and it’s a. it’s one of the best applications of technology out there and that’s why we wanted to spend more time. And this whole market of aging is already a huge problem. When I speak to my friends and family, you know who are in Europe. I talked to some of my colleagues from Japan. This is a real problem and if you look at the current solutions out there, I’m not saying ours is our best solution, but it’s way better than what is out there today is how we look at it. Because there’s medical monitoring. Everybody has things. After everything has happened, they’ve already fallen and broken their back. Now they can’t right so and so and then they move. Their parents to all these weird places that they don’t want to live in and I want to solve. They want, they should live their last stages of their life happily in their homes where they’re comfortable. So that’s really close to my heart, simply to be very cliche. But what I’m saying, so that’s, that’s why we spend our time on this. Like for example, you know, my wife’s dad passed away, you know, and it was not, he didn’t passed away happy. He really struggled in the last few stages and it shouldn’t happen. So it’s important. And given the, where we spend my time for the next five years or eight years, this is a space that is necessary, this may not be the eventual solution, it may end up being something else, but at least it’ll get us on the path to get there. And so, you know, that’s why we spend our time on this.

Eric Hornung: 00:52:02

What’s the pricing of this? Because it’s something that’s universally as you just laid out, like universally demanded is elder care. How do you guys price something that’s universally demanded?

Anand Krishnan: 00:52:14

So our, our pricing is pretty straightforward, right? We look at our costs at a margin on top of it, figured out what we do so. So right now we are priced it at a $149 per unit. If you buy a pack of three that drops down to 119 per unit and if you buy a five pack it drops to $99 per unit multiplied by five. So that’s our pricing. We want to add a subscription pricing to it, not a monitoring fee but basically for us to be able to push updates to the device so it becomes more smarter as we as we learn more and publish more updates to the, to the device and that’s something that we are in year one, we are not planning to do any subscription but from year two potentially to make the device to continuously upgrade the device, like Fereydoun always likes to say it’s like a Tesla model where you buy a car and it’s not great on on day one, but on day 360, it’s a way better car than it was when you bought it. That’s our motto,

Eric Hornung: 00:53:15

so that model is predicated on the underlying technology being able to handle a future model four five, six years down the road. We talked a little bit about sensor technology. We haven’t really discussed how fast it’s developing a sensor technology developing like in line with Murphy’s law where it’s doubling every six months or so way slower.

Anand Krishnan: 00:53:33

Right, so it’s. I haven’t done a whole lot of research on that, but basically what I can tell you is pir sensors or motion sensors have been around for years. There’s nothing new. There are night lights. We just walked past it and it turns on. Has it become significantly different? Yeah, it’s improving, right. Which means it could detect a certain cone of angle of a motion. Now it can. It can detect a wider. Now there’s other technologies you don’t need pir sensors. You can use radar, you can use Wifi to detect presence in the room. So there are other forms of sensors showing up, but the sensors that we have embedded on the device are not rapidly changing. So we, we think it has these sensors have a lifespan of at least three years before they become obsolete. You can still use an iphone six as efficiently as you would an iphone 10 for 90 percent of the normal use. Right. I really do. I really need my face to be the password. No, right. Again, you use technology so that it’s useful in that angle. If you keep that philosophy it, it’s not growing as fast. So that’s.

Jay Clouse : 00:54:40

So I buy one of these units for whether it’s a bundled price or whether it’s a one off unit and that could just be my cost if I didn’t do whatever the subscription model is. Right. I have that for until the thing dies, which I would expect is like takes a really long time. How does that play with the APP? The APP? Is that just a free pairing with that cost? The app is Free?

Anand Krishnan: 00:55:01

Yeah, the APP’s free. Right. So you download the APP, we use this thing called smart config and you just put in your wifi password on a screen and it automatically pushes the password to the device, right? Yes. So the APP is free, which is downloaded from the APP store.

Jay Clouse : 00:55:13

So you guys, you’re probably storing tons and tons of data, right? So it would, it would seem to me that that might your costs might scale faster than the unit costs that you’re selling to somebody.

Anand Krishnan: 00:55:26

True. So are you asking how we are planning to address it? What’s our architecture? Yeah,

Jay Clouse : 00:55:30

why, why the per unit pricing versus, you know, have a subscription out of the box just for that cost alone.

Speaker 1: 00:55:37

So for our, for entering the market, we wanted to have a low barrier and that’s, you know, again, we are priced very differently than a medical device or medical devices typically, you know, 29 or $30 a month and it’s a monitoring fee and a bunch of. So we’re trying to reduce the barriers of some people would buy it and make it easy for people to put it in, Second on year one, we want to refine the product and our algorithms to such an extent. So in a way they are helping us, right? In terms of how we manage our costs. Yes. It lead into our margins a little bit, but storage is really cheap and it’s getting cheaper and cheaper and cheaper and cheaper. We can store as much data as we want, terabytes of data without having to do as long as we can crunch data in real time, but based on our costing and our models, if we sell enough units, our margins will cover the technology infrastructure growth and needs in tandem, so, so one won’t out run the other is our model.The subscription will basically increase our gross profit margins on the other side.

Jay Clouse : 00:56:39

How long do you think you would need to store the data for any one given user because

Anand Krishnan: 00:56:44

technically we need to store it for what we call an actionable period, which is typically the data has value in about six to 12 days. Meaning if a doctor wants to refer back to say what happened in the house at that time, did something happen. So that’s our sort of our actionable period. But we will store the data for as long as we want, especially anonymized data just so we can study and train our algorithms.

Eric Hornung: 00:57:09

What age do you think people are going to start? So your customer is the children?

Anand Krishnan: 00:57:16


Eric Hornung: 00:57:17

So what age are their parents when they start or has your research shown when they start using a care alert system? Like what are you expecting? Is it 70? Is it 80, is it 95?

Anand Krishnan: 00:57:26

No. So we think we think if at least what we’re thinking is when they’re in their early to mid sixties is a good time when medical conditions begin to start becoming a problem and early onset for example, if they have to have surgery and you need to start having surgery, they have medical procedures, that’s a good time. So we think early sixties, mid sixties is a good time to introduce it so that you can achieve the goal of keeping them in their house longer without displacing them. And at the same time dramatically reducing the cost of care, which otherwise is crazy. Right? So if you have postop care, if you move the people don’t move them to the house because there’s nobody to take care of them. So they keep them in the hospital. That’s three days of extra cost of care. Which is really high

Jay Clouse : 00:58:19

and even assisted living is so expensive.

Anand Krishnan: 00:58:21

Assisted living is expensive for a reason. I mean you look at the market in that industry is growing like unbelievably crazy because their margins are huge.

Eric Hornung: 00:58:29


Jay Clouse : 00:58:29

What, what is your go to market strategy look like when you take these and you say, okay it’s February, we’re going 500, a thousand, 10,000 units.

Anand Krishnan: 00:58:35

So. So what are we going to do is direct marketing from our website. We are using a bunch of, you know, we’re primarily relying on facebook marketing as a means for thing. We are using a referal model because we think this. So one of the things that we are seeing is anybody we talked to, they can relate to the product instantaneously. Right. We haven’t had anybody say that [inaudible] I’ll try it out because even if it doesn’t work, it’s still something I pay a thousand dollars for my iphone. I’ll put up $100 product for my eight to make sure my mom’s okay. So I’d go to market as facebook referral marketing. We are trying to use cause marketing as as a way, but we haven’t really figured out how to do it right. So for example, if there are ways we distribute these devices to low income households just so you can reduce cost of Medicare or cost of care, you can off help offset it. So if I worked with nonprofits who are specifically dealing with that market, that’s another thing we’re exploring, but again, limited resources as a startup, as a self funded startup, there’s only certain things we can do. And then obviously Amazon and every other online channels we can use

Eric Hornung: 00:59:42

Have you had discussions with insurance companies by any chance?

Anand Krishnan: 00:59:46

Yes, so we did have with anthem, we’ve had some initial discussions, but they’re all looking at it as you know, with a bunch of other devices and so they have. They’re progressing, but they’re progressing slowly

Eric Hornung: 00:59:58

and it’s insurance companies, that’s what they do.

Anand Krishnan: 01:00:01

They’re looking at and they came up with some really interesting use cases for us. We were at Georgia tech has a smart home in Atlanta and we ended up in the same house. The anthem insurance guys and us were at the same. They started talking to us and they wanted. So we hear this a lot from palliative care nurses and all these people who are, you know, so yeah, we’ve talked to insurance companies, we’ve talked to assisted living facilities, independent living house that they want to put this in because even after moving, this is the. This is kind of how things work, right? Even after moving their parents, the assisted living facility manager told me that, look, they’ve moved their parent here so that they can be peaceful, but still they call me everyday five times checking if their mom’s okay.

Jay Clouse : 01:00:45

Yeah. Yeah.

Anand Krishnan: 01:00:47


Jay Clouse : 01:00:47

So I love the user centric approach you guys have taken to this because having worked in kind of the smart city space for awhile, and obviously there’s a ton of smart city activity here this week. There’s so much about sensor data and data and data and data and so many people trying to figure out, okay, what do I do with these mountains of data? How do I parse out something that’s meaningful? How do I integrate with things that actually make that usable? So I love that approach you guys are taking. I would love to talk about your team a little bit. You’ve mentioned your cofounder Fereydoun. I would love to hear more about him and your team at large. What roles do they fill and how what they’re bringing to the table.

Anand Krishnan: 01:01:19

So Fereydoun is, you know, he’s playing the role of a CEO, right? And he comes from a, from a hardware background and he’s, you know, many companies in his, throughout his career sold and you know, done, done what he’s, he’s always been an entrepreneur all his life. Right. And then our other co founder is Mitch who is actually a hardware engineer and he’s worked. He’s one of those hardware gurus who knows how to put hardware together. Right. And so Fereydoun and Mitch kind of take care of the hardware side. I’m on the software side, right? I, I build a platform, build the software and then we have peyman who is actually a university of Washington professor who’s part of our founding team because he’s in this space, in the smart home space. He works a lot with large companies in the Seattle area, in this area, and he’s been, you know, it does, is basically filling the role of r and d, looking at the market, making connections, talking to his students, his phd students, a lot of his, uh, so that’s what he brings. And then we have lily who’s actually fetterman’s wife who is a crm expert who helps us the marketing, the go to market approach strategy and all of that. Again, her mom’s been the use case for us at all the time. Right. So that’s kind of our team and we have our shotgun was Dr Dotchin who’s actually a phd in sensor technology and material science. He’s our core engineer who works with us as a team member. We have three other Georgia tech graduate students who are part of our team who are doing the embedded programming and the APP development and all of that. So they found, we found a team that basically bills both hardware and the software side. So we call it the hardware platform software platform. And then we have know marketing and business and I kind of do multiple things. I, I’ve done pitches of several times in the past, so I created a pitch deck and the website, all of that.

Eric Hornung: 01:03:02

It gets me back to something you mentioned earlier being a self funded startup.

Anand Krishnan: 01:03:06


Eric Hornung: 01:03:06

I think I kind of nine people,

Anand Krishnan: 01:03:07


Eric Hornung: 01:03:09

You’re self funding this. Is the goal to eventually raise money or is the goal to bootstrap this thing to profitability?

Anand Krishnan: 01:03:15

So we’re still funding it and the reason we sell phone is because in our experience that keeps you disciplined with what you do. So we don’t have a fancy boot. We don’t have glitzy marketing, we don’t have any of that because we technically don’t see too much value with it because it attracts the wrong kind of crowd. Right? Secondly, we’d love to get on an investor, but we are very picky with who we want to work with because personally I believe in bootstrapping more than investing a raising around, but at some point we have to simply. Because it’s a. it’s a, it’s a capital intensive business. I think your question is do we continue to be that way or what is it? Right. So, so our goal is to stay this way at least through the end of the year and if we find a strategic investor, which is an overused term, when I figured that that’s what people say when I described the kind of investor is somebody who will work with us and help us, you know, take it to the next level by bringing in value with prior expertise and not just sit on the board asking for kpis. Right. And that’s a drag on time. So we want, we are very picky about it but we will eventually be raising around and so that’s helpful.

Eric Hornung: 01:04:22

And when you raise that round, are you going to be raising it as sensors call or as care alert?

Anand Krishnan: 01:04:26

I don’t think it matters. So, so we’ve always thought about this sensor calls is, is a, is a, is a very broad company in our mind that, that does use cases for elders. We may go into children, right? Eventually we might go into, you know, baby monitoring, our kid monitoring. I don’t know. Right. There may be an equipment monitoring. There may be building monitoring, right. If somebody leave their lights on and leave and automatically turn it off, there’s so many applications to it. So just being the entrepreneurial greed that we have, we don’t want to shut ourselves down. So Care Alert is a brand that is specifically focused on senior care. So we would go to market with Care Alert. Absolutely. And that’s why if you look on our website, we remove sensor call, we put Care Alert and the company is still sends a [inaudible] . So

Jay Clouse : 01:05:14

I missed this somehow. Where are you guys based?

Anand Krishnan: 01:05:16

Atlanta, Georgia.

Jay Clouse : 01:05:17

Atlanta. That’s right.

Anand Krishnan: 01:05:18

So we are based out of the Atlanta Tech village in Atlanta. Yes.

Jay Clouse : 01:05:21

So talk to me about Atlanta and what has meant to you to be based in Atlanta in building this company.

Anand Krishnan: 01:05:28

I’ve lived in Atlanta for since 2000. Fereydoun hasbeen there forever for almost pretty much all of his life. He, he graduated from Georgia Tech. I went to mad . Given all of that, Atlanta has been really good to us just in terms of finding specific people in terms of skills that we need, the mentors that we need, right. Unbiased an adulterated views, which typically is very different from what I’ve experienced in the bay area or silicon valley or any of their places because they look at it from a very different angle than we do, so we’ve kind of cut out a lot of noise so it’s helped in that way. Atlanta is grown is a good growing ecosystem in terms of what it’ll help us. Of course there’s not much in terms of hardware per say in Atlanta, but we have not. That has not stopped us from anything. Right. So we’ve not. It’s not impeded us in any way. And then as far as Atlanta goes, I think it’s a great place to be. Great cost of living. A lot of people moving, high diversity. We can find the skills we need and you know, we’ve got Georgia tech, we got mad, we got some good university. You’ve got to Uga. So that works for us.

Jay Clouse : 01:06:30

This has been awesome. If people want to learn more about you or care alert after the show, where would you send them to?

Anand Krishnan: 01:06:37

Www.carealert.io or sensorscall.com. They can also look me up on linkedin. That’s the way to get to us.

Eric Hornung: 01:06:45

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Jay Clouse : 01:07:38

Right? Eric, we just spoke with Anand Krishnan, the Co founder of care alert, and now we’re going to get into our favorite part of the show here, our deal memo

Eric Hornung: 01:07:46

and in our deal memo we look at four questions, the majority of which are founder centric, but for today’s deal memo, I don’t want to start with the founder like we usually do an upside. I want to start with the opportunity. Jay, what did you find striking about this opportunity?

Jay Clouse : 01:08:00

Well, it’s a universal problem. I think depending on. I mean I’m sure there are some countries that are still very family centered and the parents will be taken care of by their children or live in with their children’s families. So maybe it’s not quite universal, but it’s, it’s very near to universal. So I think that really stuck out to me and you know, the, the boomers now are all hitting this this age that this product is serving. So it’s a, it’s a really good time I think to be concerned about elder care as there are a lot more elders and our culture, at least here in the west, is pushing more towards work life as opposed to family life. And I assume this is a large pain point for a lot of people.

Eric Hornung: 01:08:48

You want to hear a fascinating stat that I found?

Jay Clouse : 01:08:50

Yep. Hit me.

Eric Hornung: 01:08:51

So according to the Global Age Watch index in 2013, that’s the that’s the source. It said in 2012, 809 million people or about 11 percent of the world’s population were over 60 by 2050 estimates put it at 2 billion people over 60, which represents 22 percent of the world estimated population. So the amount of people over 60 is going to double within the next, call it 30 to 40 years.

Jay Clouse : 01:09:20

That’s crazy. I didn’t. I didn’t see that. I actually started googling and I did see some statistics pointing towards year 2050 and I thought, hmm, probably shouldn’t think about the year 2050 that far ahead with this device because who knows what the technology is doing. But as a trend, the trend line, that’s pretty crazy because the number. Similarly I looked at age 65 and up because that was that I was able to find and of the 7.7 billion global population, about 670 million is above age 65 right now is what I found. And 42 million of that and some change is the age above 65 in the United States.

Eric Hornung: 01:10:00

Right. So let’s just take the kind of average number ther because Anand said that they wanted this product to be for people starting in their mid sixties, which is when health problems really start. So let’s say that currently there’s 700 million people in the world that are above 60 and let’s assume that the price point is flat at $100. That gives us a $70,000,000,000 figure in terms of if this was ubiquitous, obviously there’s a lot of discrepancy there because a lot of the people over 60 are in lower income countries. So we could probably chop that in half. And still I think the. The outcome is that it’s a big number.

Jay Clouse : 01:10:40

Yeah. And he, he said the price point was $149 per unit currently. Right?

Eric Hornung: 01:10:44

Right. But if you’re buying five and get down to 99, I was taking into consideration maybe there’ll be some discounts, promotions, things that get the average unit price down to about 100 assumption on my part. Just to make the math easy, I think when the mass gets so big, the total addressable market number becomes kind of more of an idea that it’s big and less of a number that actually matters.

Jay Clouse : 01:11:07

Yeah. Headline being it’s a big number, which leads me to one of my major points I wanted to. I wanted to share and that’s one of the biggest questions I had for this interview, which is the go to market strategy, huge market. I get that. I didn’t get a clear, clear sense of the go to market strategy. I mean you said Omni channel, they’re going to go direct to consumer. They’re gonna use facebook ads. They’ll have a referral program. I think that’ll make sense. Those are all things to explore certainly, but I still didn’t feel like I had a strong sense that that strategy was really dialed in and they had had the people or the experience to really do that really, really well, but he did mention someone on his team that’s in marketing. Maybe they are a ringer in that department. I would have loved to hear some more, you know, here’s why we’re going to be able to go to market very strongly.

Eric Hornung: 01:11:55

Like what specifically would you have if they would’ve said something like blank, you would have been more comfortable.

Jay Clouse : 01:12:02

Well, even saying, I mean saying direct to consumer or facebook ads, anybody can say that I would have liked to have heard more about, okay, well Lilly, Fereydoun’s wife, I think he did talk to her background a little bit and maybe you know, she’s sitting there and she’s saying, I’ve got this perfect strategy laid out and I know exactly how I’m going to target what audience in what place, what type of message I’m going to put in front of them. I know how to do ab testing on creative from headlines to descriptions to images. I’ve done it before. You know, it’s more and more expensive to do digital strategy. That’s what we came away from the Summersalt interview hearing so many times from Karen and from Lori. While it’s still a very, very effective way to target people. It’s getting more and more expensive because it’s just there are more people in the game. It’s easier for those people, so I don’t know, I just, I just didn’t get like a lot of confidence from his answer or whether I’m reading into it too much or not.

Eric Hornung: 01:12:55

So I would agree that it felt a little nebulous. That being said, I think facebook kind of clue in is pretty key here because I think facebook’s fastest growing demographic is over 55 years old, so it’s kind of that sandwich generation right now for people who have parents but they also have children and facebook is kind of like the growing hub of that.

Jay Clouse : 01:13:19

Do you think that the, the user of this, not the customer, I assume the customer, a lot of times it’s going to be the caretaker. Do you think the user of this is going to opt in? And I asked because watching my grandmother’s go into assisted living, they did not want to go into assisted living, but on the other hand with care alert here, this seems like something that they can use as sort of their own method of convincing their caretaker that let them continue living in their own home.

Eric Hornung: 01:13:48

So this kind of plays into my question on the go to market strategy, which is partnerships. I think that this product is rife for partnerships because the first time that anyone really questioned someone living independently, actually there’s probably two times one when their spouse dies. So the idea that there could be a partnership with maybe funeral homes when you have a spouse die and say, hey, your mom just passed away, your dad just passed away. The other one is living by themselves. Here’s a really cheap product that can help extend their life living independently two the other time is when they fall for the first time or they go to the hospital for the first time or something happens at home that they have to go and do some sort of Rehab. They break an arm, they whatever, and that in that context you would have that discussion, right, so children, siblings have to have a really tough discussion about what to do with their parents when they go to the hospital for the first time. They go to rehab for the first time. They go back and they live independently. They outfit the House with all these Ada compliant things, do they put them in assisted living? How’s the money? I’ll work out all of this. If there was an option that could give more comfort to the idea of going back and living independently, that might be another place. So the two areas of partnership that I could see our funeral homes, targeted funeral home partnerships and assisted living or probably rehab would be the more specific side of the assisted living space. Elderly Rehab.

Jay Clouse : 01:15:21

Yeah. I was thinking about this from an incentive alignment perspective. I don’t think that assisted living facilities will be easy partners in this because you’re directly competing with their customers essentially, so I would potentially see it within doctor’s offices too. I agree with Rehab. I agree with funeral homes. I could also see it at doctor’s offices, especially if Care Alert starts working with insurance companies as customers, which I think also is kind of a no brainer given that there is a bent towards preventative care as opposed to reactive care.

Eric Hornung: 01:15:59

I think that’s the harder sell though. I think when you’re. How old is your dad?

Jay Clouse : 01:16:05

Sixty four.

Eric Hornung: 01:16:06

Could you imagine going to your dad right now and saying, hey, we need to put this around your house so I can monitor you?

Jay Clouse : 01:16:11

No, but also if he was living alone, if my mom wasn’t there for some reason, I think he might be open to it, but also that’s because he’s seen his brothers and his mom go through this, so I don’t know. It would definitely be a tough conversation.

Eric Hornung: 01:16:27

Right. I think that the independent side of things is interesting and I don’t know. I guess this is a question I don’t have answered is if they said that when people get in their sixties, that’s when they start want to start putting it in the houses, but if they’re living with someone else, is that even a target customer? I don’t know. So how that relates to insurance is that the user might be stubborn or not want this kind of preventative monitoring system in their house and they might want to wait for something, um, to what, whatever, where it becomes reactionary because we’re humans and that’s what we do. But a doctor might want to prescribe that because the insurance company financially incentivizes them to get more and more people onto this system
Jay Clouse : 01:17:08

That makes some sense. Now. Now I understand what you’re saying about preventative as it relates to insurance and that being a hard sell to the end user. What did you think about the revenue model here?

Eric Hornung: 01:17:20

Pure hardware is tough. I think that it’s the exact same model as the Amazon Echo where they sell hardware and they hope that everyone gets on it. The difference is that the Amazon Echo has an ecosystem behind it. I don’t know that there’s going to be an ecosystem behind care alert.

Jay Clouse : 01:17:41

I don’t think there is either. I do like that it is just hardware because for the users of this product, I think that’s an easy. I just think it’s a good integration into the home in this form. I really liked Anand’s perspective on we want this to fade away into the home. We want this to be extremely noninvasive and just work like that a lot.

Eric Hornung: 01:18:00

Yeah, it kind of fits their theme. It’s from an engineering perspective, noninvasive, from a lifestyle perspective, noninvasive and from a financial perspective, noninvasive. You don’t see it. I’ve every month on your bank account statement.

Jay Clouse : 01:18:10

I just think they’re leaving something on the table. First of all, from the cost perspective, not only are they developing and selling and then maintaining hardware. I mean I guess they’re probably not maintaining it. They’re probably asking them to go buy another unit, but they’re developing and selling hardware. They’re also developing a mobile APP that they have to keep up to date to work with every smartphone update that comes out and if they’re keeping track of all of these data points, which again, he said that the usability window is something like, I think you said six days or 12 days or something. They could delete historical data, but they’re not going to in the immediate term because it’s gonna make their algorithms smarter. So their storage costs, yes, storage is pretty cheap, but that storage cost will scale just proportionately with the unit sales. So to me, I don’t know why somebody wouldn’t pay a subscription amount for the mobile APP. I don’t know. I think they’re leaving something on the table and I think he, you know, he said they wanted to keep the bar really low to get into homes, but I still think that there is more opportunity there.

Eric Hornung: 01:19:11

I guess one thing we didn’t ask about directly is their margins and because that’s going to inform this answer. So I did a quick search. If you go on Alibaba, you can find a infrared prior electric motion sensor module for ninety three cents. So if they have eight sensors and say that they have the best version in what I can find is like $5 each. Then they have the best version that’s $40 of like hardware costs plus the shell they build call that another 20 bucks, like worst case scenario. They’re at a $60 per unit cost and I would guess it’s lower than that, so maybe because the tech isn’t evolving so quickly and isn’t changing so much, which is a question I asked Anand and the costs are so low, they can have a really healthy margin to build out all of that.

Jay Clouse : 01:20:02

Yup, Yup. Could be. Okay. I want to transition here a little bit and talk about the team here. Biff behind Care Alert obviously we spoke with Anand. I really liked his background given that he has 18 years of experience at IBM. He’s been a serial founder before, so as Fereydoun, they’ve bootstrapped this company to this point which I think is a fortunate position to be in and I really liked that about this team is that they, they have that ability to enjoy that fortunate position because of past success and because they’re a veteran team.

Eric Hornung: 01:20:32

What do you think about the idea that in order to be a great investor, like a great venture capital investor, you have to start a business? We heard it from Corbett. Do you think it works the other way? To start a great business, it’s easier if you’ve already been an investor
Jay Clouse : 01:20:47

No, I don’t think so. I mean maybe if you had no prior business experience because you’re learning some things, you’re gonna learn some pricing dynamics and I think there are things that you pick up from being an investor that sure, maybe it will make it easier, but I don’t know if it’s gonna make it easier or better than if you were in industry in whatever company or starting

Eric Hornung: 01:21:08

fair. I’m just curious because this is the first time we’ve had a founder on who had previous investment experience as well as founding experience.

Jay Clouse : 01:21:20

I mean, I think it’s a net benefit for sure. What I look for a founder and say I would prefer my founder to event be formerly a venture capitalist or formerly a practitioner in the industry that he’s creating this company around. I would probably say the latter now Anand is somewhere in the middle of that, which I think is great.

Eric Hornung: 01:21:37

Yeah, I completely agree. I guess my take on Anand is that he seems to have a ton of experience. He seems to really care about this idea. He seems to be willing to put some skin in the game, put his money where his mouth is. They didn’t go out and just raise a third party seed. They put their own money behind it. They put their own reputation behind it. In general, I’m just. I’m a big fan.

Jay Clouse : 01:22:01

Yeah. It doesn’t seem like he has a lack of businesses or projects to focus on, so the fact that he’s choosing to spend time on care alert I think is a good sign. To me, I liked that it came from a need that Fereydoun and his wife Lily felt firsthand and I liked that they came at it from the standpoint of we have the sensor technology. We’re not going to work on it until we have a use case than they actually found a use case and how they’re solving for it as opposed to trying to work totally backwards.

Eric Hornung: 01:22:30

Yeah, I do like that where it’s we have sensors, let’s find a use case versus here’s an idea, let’s find the technology that kind of fits it because you can tell they they definitely scoured for a little bit more than just this elder care dimension. They just happen to find it and happen to know about the technology and paired the two

Jay Clouse : 01:22:49

and probably worth noting if this goes well, even if it doesn’t go well, they do still have a portfolio of other use cases that on and kept sort of alluding to with the sensors. And that’s why Care alert is a brand under sensors call is because sensors call is meant to house different use cases using sensors. So Eric, to wrap this up, what are you looking for six to 18 months from now? From care alert.

Eric Hornung: 01:23:17

So they have currently in market 25 devices and my biggest shadow is this idea that like is there anything that it does better than a camera monitoring system because the average consumer is going to think, okay, I want to monitor my parents and the hurdle that care alert is going to have to get over his immediate connection between a camera monitoring system and monitoring your parents and kind of training them that this is a better way to do it. So I’d love to hear feedback as they roll out 50 and 100 and 500, a thousand, like an onset on initial customer buying experience and what that’s like. Are they educating people to say hey, this is a better minimally invasive way to monitor. I think the idea makes a lot of sense once it gets explained to you, but my intuition about monitoring is that there has to be a camera and I think that most consumers will think the same way.

Jay Clouse : 01:24:17

Interesting. I’m looking pretty much purely at sales given that they’re [inaudible]

Eric Hornung: 01:24:23

You love. You love the. What are you looking for in six to 18 months Revenue?

Jay Clouse : 01:24:26

Yeah, I mean they, they, they’re launching, they’re actually launching in February, they have sort of this Beta or Alpha program right now or they have the 25 units out, but he said that they’re launching publicly in February, so I agree with you in that. I want to see what the response is that I’m looking in terms of revenue and what they’re learning about their customer. You know, I think I was maybe a little, a little too critical on the marketing aspect, but in six to 18 months they should also really learn what’s working well for them from a marketing perspective and I’m really interested to hear that as well.

Eric Hornung: 01:25:00

Awesome. So Jay, if people want to interact with this episode, where can they do that?

Jay Clouse : 01:25:05

If you guys have thoughts on Care Alert, please tweet at us @upside.fm Or you can email us. Hello@upside.FM and if you enjoyed this episode, please go to itunes and leave a review. It really helps us in bringing on high quality guests for the show. We’ll talk to you next week.

Jay Clouse : 01:25:21

That’s all for this week. Thanks for listening. We’d love to hear your thoughts on today’s guest, so shoot us an email at Hello@upside.FM, or find us on twitter @upside.f. We’ll be back here next week at the same time talking to another founder and our quest to find upside outside of Silicon Valley. If you or someone you know would make a good guest for our show, please email us or find us on twitter and let us know and if you love our show, please leave us a review on itunes. That goes a long way in helping us spread the word and continued to help bring high quality guests to the show. Eric and I decided there were a couple of things we wanted to share with you at the end of the podcast and so here we go. Eric Hornung and Jay Clouse are the founding partners of the upside podcast. At the time of this recording, we do not own equity or other financial interest in the companies which appear on this show. All opinions expressed by podcast participants are solely their own opinions and do not reflect the opinions of Duff and Phelps Llc and Its affiliates Unreal collective llc and its affiliates, or any entity which employ us. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions. We have not considered your specific financial situation nor provided any investment advice on this show. Thanks for listening and we’ll talk to you next week.

Anand Krishnan is the co-founder and head of platform engineering for CareAlert.

Anand is an entrepreneur and technologist with over 20 years of experience building and leading high-performing technology teams in North America, Europe, and Asia. He has founded a technology services company, a renewable energy company and a AI talent platform company.

Anand holds a bachelor’s degree in engineering from Bangalore University and an MBA from Emory University’s Goizueta Business School.


CareAlert is a device that looks after the wellbeing of seniors living independently. It allows caregivers to contact seniors via voice using an app, and is independent of any cell phone or landline.

CareAlert contains no camera to maintain the dignity and privacy of seniors. Installation is as simple as plugging them into an outlet.

Founded in 2016, CareAlert is based in Atlanta, Georgia.

This episode was recorded at CES 2019 in Las Vegas, Nevada.

Learn more about CareAlert: http://carealert.io
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