about the show

on upside, we talk to entrepreneurs making a go of it outside of silicon valley. these entrepreneurs are smart, resilient, resourceful individuals building a company at what many would consider a geographical disadvantage. we examine how they are charting a different path, changing their communities, and building high growth businesses with upside.

every episode follows the same format:

  1.  we share our research of the company
  2.  we interview the founder
  3.  we create a verbal, hypothetical deal memo

named by Fortune Magazine as a top Business podcast.

release schedule:

new episode every wednesday morning

featured in:

One of 2018’s Best Business PodcastsTerm Sheet by Fortune
upside.fm Gives Voice to Entrepreneurs Outside of Silicon ValleyTechOhio


theme music

online and social media



Jay Clouse

founder of Unreal Collective, former coo of tixers (acquired in 2015), and writer. was once told by Dave McClure that our pitch "didn't completely suck."

twitter  /  linkedin  /  jay@upside.fm


Eric Hornung

Cleveland born, Columbus fed. ran away to the big cities (Hong Kong, Shanghai, Chicago, NYC). avid reader and living boomerang.

twitter  /  linkedin  /  eric@upside.fm


A True Learning Experience

"I love that this series is not like a typical podcast about business and entrepreneurship. Upside goes beyond the interview with founders and influencers to dissect what investors look for when investing in an opportunity. Entertaining and definitely informative.”

- iTunes listener awillman30

Very Smart & Deep Content on Investing/Startups:

“I listen to a lot of podcasts and this quickly became one of my favorites. These guys are deep and thorough in their analysis of the companies. They’re also fair and critical where needed so you’re getting a real look at how a potential investor/VC would be thinking. If you’re into the startup/VC space this is a must listen.”

- iTunes listener MikeAlbertdotCo

Love This Podcast:

“Upside teaches you how to think like an angel investor while making you laugh along the way. The start up companies are always very interesting to learn about as well!! Would recommend.

- iTunes listener Gal Pal 1111111

Insightful look into startups outside Silicon Valley

Having worked in both Bar Area and the midwest I have an appreciation for what Jay and Eric are trying to do. I LOVE the format. It's such a different approach towards this style of podcast and interview.

- iTunes listener Brett Jacob B.

Entrepreneurs: Highly Recommend

There's so much happening outside of the Valley, and Upside offers a much-needed perspective. Early stage entrepreneurs always want (and need!) to know what happens during the vetting and diligence process after the pitch, and Jay and Eric openly pull back the curtain. Their candid appraoch and feedback is worth more than its weight in gold. I highly recommend this podcast to anyone interested in the startups community -- whether you're a dreamer, hustler, investor, or all-around supporter. Go team Upside!

- iTunes listener BrianP.

Giving Midwest startups the attention they deserve

Upside gives a unique look at startups outside the major tech hubs, and is long overdue. Great content - it's long and well worth the time spent.

- iTunes listener ntietz

where to listen

listen to our show directly from our website or download and subscribe from the following platforms:

contact us

have something you want to share with us? would you or someone you know would make a good guest for our show? thoughts on an episode? we want to hear from you.

email us hello@upside.fm, tweet @upsidefm, or fill out the form below.